Red Rock Deli came to us with a mission to launch their first spicy chip in market with excitement and anticipation. While this was planned to be a PR campaign, I proactively put together social ideas and executions which ended up being the focal media of the campaign.

We created beautiful visual content within a ‘Red World’ which took over the brand’s Instagram profile. This content would tease the flavour to come, as well as be bookended with green assets to represent to green lid of the iconic bottle from the inspired flavour…Sriracha!