Insight:

Lifesavers save people from the ocean, but there isn’t anyone to save the ocean from humans.

Idea:

Create an official new breed of lifesaver for Australian beaches – Sea-Life Savers. Sea-Life Savers save the ocean and its sea-life from the dangers of single-use plastic.

Execution:

Greenpeace partner with Surf Life Saving to come out with an official statement to the media about a national recruitment drive for Sea-Life Savers. We’ll give them uniforms and flags for the beach, get them on Bondi Rescue, and most importantly get them cleaning the beaches.