Cultural Moment:

When the iconic fashion label Mschf creates a viral microscopic handbag there’s only one way to react…make a microscopic Smith’s Chip bag.

Execution:

With the help of a designer, we created this microscopic chip packet. By mirroring the original image from Mschf with the enlarged finger, the viewer was able to associate this image with the viral fashion label’s post at the time.

Result:

Standing as the best-performing post on Smith’s Chips page thus far, people were captivated by the ironic parody of Mschf’s mini bag.